Convenience : Virtual-try-on technology allows customers to try on products at their own convenience from the comforts of their homes.Ģ. Listed below are some ways in which virtual try-on technology benefits both the customers and the brands.ġ. According to a study by Perfect Corp., virtual try-on technology has enabled beauty brands enhance client engagement by up to 200%. Virtual try-on technology has benefited customers by making their shopping experience more personalized, and brands by increasing customer engagement and sales. Benefits of the Virtual Try-On Technology For the Brands and Shoppers The technology uses facial recognition and augmented reality or AR to overlay the results onto the customer’s face in real-time. Virtual Makeup Try-On: It allows customers to try out the makeup products, including lipstick, eyelashes, blush, and foundation, they like. It will access the uploaded photo, create a 3D model of the customer’s head, and simulate different hair colors and styles.ģ. The customer must upload their picture, and the technology will take care of the rest. Thus, allowing them to know how they would look before deciding. Virtual Hair Try-On: The customers can try on different hairstyles and hair colors as per their preference. This technology makes use of the machine learning algorithms to analyze the photograph submitted by the consumer on the app and deliver personalized skincare recommendations.Ģ. Virtual Skincare Try-On: Customers can now try on skincare products and see how they would affect or improve their skin. To know more about how the virtual try-on technology revolutionized, you must know how it is used in the cosmetic industry:ġ. Our Experience Creating a Virtual Try-On App Beauty Goes Digital: The Role of Virtual Try-on Technology in Cosmetic IndustryĬompared to the traditional method of purchasing, these methods are more flexible, accessible, and hygienic. Best Practices and Success Tips for Implenting Virtual Try-On Technology in the Cosmetic IndustryĦ. Challenges and Limitations of Virtual Try-On Technologyĥ. Some of The Virtual Try-On Success StoriesĤ. Benefits of the Virtual Try-On Technology For the Brands and Shoppersģ. Beauty Goes Digital: The Role of Virtual Try-on Technology in Cosmetic IndustryĢ.
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